Following up on a comment left on the post regarding the 24-hour book project:
Despite incredible Googling skills, I haven't been able to dig up much more on the outcome of the project other than the fact that it was completed within the allotted time frame, and the launch party for the book was this evening in London. Hopefully there will be more information on the book post-launch (some publishers like to keep things hush-hush until after the release, even if that is only for a period of 12 hours or so...).
As to seeing a project like this on our side of the pond, thanks for the reminder! There was actually something similar conducted during Book Expo this year: Book: The Sequel. This was slightly different as it was not actually a novel, as in the 24-hour book, but it was created in the same vein. Perseus dedicated part of their booth at BEA to Book: The Sequel, with a workstation equipped for editing, design and layout, and promotion. Members of the book world were polled at BEA (what better place to pick the brains of book nerds galore?), and submissions were taken online as well. The whole process began Friday morning, and the book had a launch party on Saturday afternoon. You can see some samples of sequels on the book's webpage, and the schedule of publication is available here.
Here's to creative thinkers!